It’s All About Curating – Not Copying

Several months ago I wrote a post about Restoration Hardware’s ad campaign and how much I hated it. So now I need to backtrack a bit. Having now been in to RH to see the pieces individually, in all of their Belgian-Axel Vervoodt-inspired glory, I am totally in love. Axel is one of my biggest design inspirations. He has a style that verges on really spare, but is full of warmth, like a super-comfy weekend cottage. All of his designs have an organic bent, as if they just occurred on their own and were always meant to be there.

Axel Vervoodt design

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